UnMarketing Vancouver – Scott Stratten in Vancouver

December 1, 2010

Just sitting down for the UnMarketing Vancouver Event.  It’s great to see Jeff and Tara Ciecko from CK Golf Solutions, Marc Smith from Amuse Events and still looking for Cadi Jordan from Jordan Consulting.  Follow on Twitter at #UnBookYVR Today UnMarketing author Scott Stratten will be speaking and we’re also expecting to see Meena Sandhu from ING [...]

Read the full article →

A Personal and Professional You in Social Media: Introducing Dr. Raul Pacheco-Vega

October 19, 2010

What terms would you consider as a professional using social media? Raul Pacheco-Vega has done something unique with his online presence and that is to complement his professional presence with a fully-immersed personal presence in social media. His alter-ego, hummingbird604, has achieved a popular status that supersedes his professional profile in a number of circles. He’s engaged in social media on his own terms.

Read the full article →

Why Social Media Initiatives Fail.

October 13, 2010

Social media is raw, often un-moderated, incredibly diverse and very public. It’s important to recognize where you are in social media: Are you part of the 1% generating new content or are you part of the audience? There’s certainly nothing wrong with either, but knowing where you’re at will certainly affect your strategy.

Read the full article →

It’s Okay To Listen to Social Media and Never Contribute – You’re Not Alone

October 6, 2010

Unlike many social media people, we actually spend a fair bit of time on the latter. The professionals we work with are often too busy to be generating content at prescribed intervals, don’t know what to say or just aren’t interested in putting themselves out there. According to research by Jakob Nielsen, it turns out that most members, 90%, of mass communities are the audience.

Read the full article →